Story telling for business

Using Storytelling for business in the way shown here helps the audience to connect with you so they trust you, the human, and therefore they trust the brand that you are promoting. When you come up with an idea for your business there will be a story behind it - whether it's to do with developing a new product or growing your business. Tell the story of those problems and how they couldn’t have been overcome without you. And remember, tidy resolutions make for crummy stories.